Actions undertaken during the campaign encourage its recipients in an attractive way to alter their behaviour in the forest and its surroundings. The campaign intends a wide array of informative-educational actions cohesive with actions undertaken during the realization of the 1st campaign stage.

The media campaign intends:

• Emission of radio and TV spots at regional broadcasting,
• Publication of informative-educational articles and advertisement in local press,
• Emission of two 26-minute educational films,
• Emission of a 52-minute fictionalized documentary,
• Production of advertising material for the campaign's target groups,
• Launch of the project's website.

The following educational activities are planned:

• Propagation of educational programs prepared during the 1st stage of the campaign,
• Organization of seminars for trainers (teachers, firemen from Volunteer fire brigade) who afterwards will forward the gained knowledge to local communities,
• Preparation of knowledge olympics and competitions for school children,
• Elaboration and propagation of informative-educational materials for various recipient groups,
• Preparation and propagation of educational-informative brochures for teachers, firemen and priests.